{"id":191,"date":"2025-08-30T09:23:19","date_gmt":"2025-08-30T09:23:19","guid":{"rendered":"https:\/\/www.teaadda.co.in\/blog\/?p=191"},"modified":"2025-08-30T09:23:19","modified_gmt":"2025-08-30T09:23:19","slug":"tea-shop-franchise-clearing-the-most-common-doubts-before-you-invest","status":"publish","type":"post","link":"https:\/\/www.teaadda.co.in\/blog\/tea-shop-franchise-clearing-the-most-common-doubts-before-you-invest\/","title":{"rendered":"Tea Shop Franchise: Clearing the Most Common Doubts Before You Invest"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">The tea business in India is not just an industry it\u2019s a culture, a tradition, and an emotion shared by millions every single day. From the bustling corners of metropolitan cities to the quiet lanes of small towns, chai binds people together across generations. With India being the world\u2019s second-largest producer and consumer of tea, the demand for quality tea outlets is constantly rising.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">It\u2019s no surprise then that entrepreneurs are increasingly turning to <strong><a href=\"https:\/\/www.teaadda.co.in\/tea-shop-franchise\">Tea Shop Franchises<\/a><\/strong> as a lucrative business opportunity. Among the many names in the market, <strong><a href=\"https:\/\/www.teaadda.co.in\/\">Tea Adda<\/a><\/strong> stands out as a youth-friendly brand that has successfully blended India\u2019s love for tea with modern caf\u00e9 culture. But before investing in any franchise, doubts and questions naturally arise.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">This article clears those doubts covering investment, ROI, support, risks, and everything you should know so that you can make an informed decision before joining the tea revolution.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>1.How Much Do I Need to Invest to Start a Tea Shop Franchise?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Investment is the first and biggest doubt most entrepreneurs have. Tea Adda simplifies this by offering <strong>three distinct franchise models<\/strong> tailored to different budgets and business goals:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Express Model<\/strong> \u2013 Designed for quick-service kiosks and small setups<\/span>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Investment: \u20b94\u20135 lakhs<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Space: 100\u2013200 sq.ft<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Menu: 100+ items<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">ROI: 6\u20139 months<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Ideal for: High footfall areas like malls, markets, and transit points<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Lounge Model<\/strong> \u2013 Caf\u00e9-style seating with an extended menu<\/span>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Investment: \u20b95\u20136 lakhs<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Space: 300\u2013500 sq.ft<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Menu: 140+ items<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">ROI: 6\u201311 months<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Ideal for: Standalone caf\u00e9s, high-street locations, college areas<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>ProServe Corporate Model<\/strong> \u2013 Targeting large offices and institutions<\/span>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Investment: \u20b97\u201310 lakhs<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Target: 4,000\u201310,000 employees<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">ROI: 9\u201318 months<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Ideal for: Corporate parks, IT hubs, and large institutions<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">This tiered approach allows entrepreneurs to choose based on their budget and target market. Unlike other food franchises that demand crores of rupees, Tea Adda keeps the entry barrier low.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>2.What Kind of Returns Can I Expect?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Every entrepreneur worries about profitability. <strong><a href=\"https:\/\/www.teaadda.co.in\/\">Tea Adda<\/a><\/strong> provides a clear outlook:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Daily Sales Potential<\/strong>: \u20b910,000\u2013\u20b950,000 depending on the model and location<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Gross Margins<\/strong>: Up to 80% on popular items like tea, snacks, and fast food<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Net Profitability<\/strong>: 30% higher than traditional tea stalls<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Break-Even Timeline<\/strong>: As short as 6\u20139 months for small models, up to 18 months for large setups<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">The beauty of tea as a product is <strong>low raw material cost<\/strong> and <strong>high daily repeat customers<\/strong>. Unlike restaurants that struggle with wastage and long decision-making cycles, tea shops enjoy quick transactions and strong loyalty.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>3.Do I Need Prior Food &amp; Beverage Experience?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Not at all. This is one of the most common doubts. Tea Adda has designed its franchise system for <strong>first-time business owners<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">They provide:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">A <strong>trained chef<\/strong> to run operations from day one<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Standardized recipes<\/strong> to maintain taste and consistency<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Staff training modules<\/strong> on hygiene, etiquette, and customer handling<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>On-site support<\/strong> during the launch period<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">So even if you\u2019ve never managed a food business before, the Tea Adda system equips you with everything you need.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>4.What Kind of Support Will I Get?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Support is the backbone of any franchise. Tea Adda ensures that you don\u2019t feel like you\u2019re doing this alone:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Setup Support<\/strong>: Interior design, kitchen equipment, POS systems, signage, furniture<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Operational Support<\/strong>: Vendor tie-ups, supply chain guidance, hygiene standards<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Marketing Support<\/strong>: Social media promotions, influencer collaborations, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" rel=\"nofollow\">SEO<\/a> optimization, local campaigns<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Digital Tools<\/strong>: Delivery app onboarding (Swiggy, Zomato), Google Maps listing, QR menus<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Training &amp; HR<\/strong>: Hiring help, SOPs, uniform supply, etiquette workshops<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Analytics &amp; Growth<\/strong>: Monthly business reviews, dashboards, performance tracking<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">This level of end-to-end support minimizes risk and speeds up profitability.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>5.Are There Hidden Costs or Royalties?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Many franchises earn from <strong>royalty fees<\/strong> usually 5\u201310% of monthly revenue. This reduces the franchisee\u2019s profit margins.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">But Tea Adda is different. They charge a <strong>one-time investment only<\/strong> and offer a <strong>lifetime agreement with no royalties<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">This makes the business model transparent and franchisee-friendly. Of course, you\u2019ll still need to budget for:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Licenses (FSSAI, GST, local permits)<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Utility bills and rent<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Staff salaries<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Marketing initiatives<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">But beyond that, there are <strong>no hidden costs or monthly deductions<\/strong>.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>6.What If I Want to Exit the Franchise Later?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">This is a genuine concern. Life situations change, and investors want clarity on exit strategies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">With Tea Adda, your initial agreement is <strong>lifetime-valid<\/strong>. If you ever decide to exit, you can sell your outlet to another interested investor, subject to brand approval. Since the investment is relatively low compared to other franchises, resale feasibility is better.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>7.What About Location and Competition?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Location can make or break your tea business. Tea Adda provides assistance in selecting:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>High-traffic zones<\/strong> like malls, shopping streets, colleges, and markets<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Emerging suburbs<\/strong> with rising middle-class populations<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Corporate clusters<\/strong> where employees need quick refreshment breaks<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Regarding competition, yes many tea brands exist. But Tea Adda\u2019s <strong>youth-centric branding<\/strong>, <strong>affordable pricing<\/strong>, and <strong>modern caf\u00e9 appeal<\/strong> help it stand out.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>8.How Does Tea Adda Help with Marketing?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Marketing is another common doubt. Opening a shop is one thing, but driving traffic is another.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Tea Adda provides:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Launch promotions<\/strong> with digital buzz<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Social media campaigns<\/strong> targeting local customers<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Google My Business setup<\/strong> for local visibility<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Food aggregator onboarding<\/strong> for online sales<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Seasonal campaigns<\/strong> to boost sales during festivals or exams<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">With India\u2019s young population spending heavily on eating out, Tea Adda ensures you capture their attention both online and offline.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>9.What Are the Risks Involved?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">No business is 100% risk-free. Common challenges include:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">High competition in urban areas<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Staffing issues and attrition<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Rising rental costs in prime locations<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Local market saturation<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">However, Tea Adda\u2019s <strong>low entry cost, strong brand positioning, and high daily demand for tea<\/strong> minimize these risks significantly compared to larger F&amp;B ventures.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>10.Is the Tea Shop Franchise Really Worth It?<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">The short answer: Yes, if you\u2019re looking for a <strong>low-investment, high-return business<\/strong> with a <strong>proven customer base<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Tea Adda\u2019s combination of:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Affordable franchise models<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Strong operational support<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Transparent agreements<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">High profitability margins<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">\u2026makes it one of the <strong>most attractive franchise opportunities in India<\/strong> today.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>Final Thoughts<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Investing in a tea shop franchise is not just about selling tea it\u2019s about becoming part of India\u2019s most loved daily ritual. With Tea Adda, you get the advantage of a <strong>trusted brand<\/strong>, <strong>professional support<\/strong>, and a <strong>business model designed for growth<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">Whether you\u2019re a first-time entrepreneur or an experienced investor looking to diversify, this opportunity offers both financial rewards and emotional satisfaction.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>\ud83d\ude80 Partner with Tea Adda Today<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">If you\u2019re ready to take the plunge into the booming <strong><a href=\"https:\/\/www.teaadda.co.in\/tea-shop-franchise\">Tea Caf\u00e9 Business<\/a><\/strong>, Tea Adda is your perfect partner. With transparent investments, no royalty fees, complete operational support, and a lifetime franchise agreement, you\u2019re set up for success from day one.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"><strong>\ud83d\udc49 Visit <a href=\"https:\/\/www.teaadda.co.in\/tea-shop-franchise\">Tea Adda Franchise Page<\/a> to get started today.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tea business in India is not just an industry it\u2019s a culture, a tradition, and an emotion shared by<\/p>\n","protected":false},"author":1,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[6],"tags":[10,11],"class_list":["post-191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","tag-best-tea-franchise-in-india","tag-chai-franchise-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":1,"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":195,"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions\/195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/media\/194"}],"wp:attachment":[{"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teaadda.co.in\/blog\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}